Living Room Video Calling Users to Surpass 16 million in 2015
The video calling market can be divided into three sub-markets depending on the device which is being used to make the call: PCs, Mobile, and living room (digital home) devices. Living room video calling is a nascent market and currently has a relatively small user base. New NPD In-Stat (www.in-stat) research forecasts that total users will increase from 1.5 million in 2011 to 16.4 million in 2015. Asia Pacific will be the largest market for living room video calling by a significant margin as this is the region with the highest video calling enabled device shipments.
Video calling originated on the PC and these services are significantly more mature than on other device types. While PC video calling solutions have been available for several years, these services continue to evolve in functionality. The most notable change to PC video calling is the association with social networking and the unification of these solutions with social networks.
“While the mobile market is experiencing the strongest growth in usage, the PC and living room calling markets are also experiencing a surge of large player activity,” according to Amy Cravens, Senior Analyst. “The integration of video calling with social networks, such as Skype's integration with Facebook and Google+'s incorporation of Hangouts, is bringing a fresh perspective to video calling. Additionally, introducing this capability to the living room, enabling HDTV video chat, is an additional aspect of the market that is being endorsed by industry giant Microsoft as well as leading device OEMs including Panasonic, Samsung, and LG.”
Key analysis includes:
- The total number of video calling minutes of use will approach 550 billion minutes in 2015, a monumental increase from 141million minutes in 2010.
- Skype and Apple FaceTime are leading the mobile video calling market and had similar usage rates among mobile and tablet callers. Other leading and emerging video calling solutions include, AOL, fring, Google, Microsoft Kinect, ooVoo, Raketu, Skype, and Tango.
- The build out of 3G networks and launch of 4G will be important drivers in mobile video telephony.
- Skype says that 75% of their online users have made a video call.
- Active usage rates vary significantly across screen types.
This Market Alert is drawn from the In-Stat research, Video Calling Across Screen Types: PC, Mobile, and Living Room (#IN1105253MCM), which provides an end-to-end review of the video calling market from screen type through end-user survey results of usage data. In addition, this latest research provides the following:
- Consumer usage patterns by screen type including adoption, frequency, and duration of call
- Relevance of distribution models by screen type and significant relationships
- Analysis of market drivers and barriers
- Impact of other communication applications, such as social networking, on video calling usage
- Forecast of active users and minutes of usage by screen type and region
- Profile of leading and emerging video calling providers including, AOL AV, Apple FaceTime, fring, Google Chat and Hangouts, Microsoft Kinect, ooVoo, Raketu, Skype, and Tango.
This research is part of In-Stat's Mobile Applications & Services, which provides analysis and forecasts of the markets for mobile applications and content, including consumer perspectives, usage models, competitive business models, mobile applications, and operating systems (OS).
Related research:
Home Video Libraries, Storage, and Viewing Trends
Mobile VoIP: Social Networking Integrates IP Voice
Less is More: The Worldwide Emergence of Low-Cost Android Smartphones
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