Sony Corp.'s PlayStation video game console division said Tuesday that it had appointed veteran consumer marketer Guy Longworth as senior vice president, marketing and PlayStation Network.
Longworth will report to Jack Tretton, Sony Computer Entertainment America's president and CEO. He starts on Oct. 31.
Longworth has more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg's.
PlayStation Network has suffered a series of setbacks due to high-profile break-ins by hackers that jeopardized millions of players' accounts and credit card information.
